Touchstone Pottery...
A Unique, Made-in-USA Gift That Sells



1: the benchmark or principle for judging quality

2: a criterion for determining the quality or genuineness of a thing

3: a fundamental or quintessential feature


Artisanal quality, fresh design, and intrinsic meaning are embodied in each handmade piece from our DeWitt, Michigan studio.

We are the sole producer of this jewelry, and we use proprietary techniques to create a richness of detail not found in other media.  It appeals to a diverse retail market; it is sold in gifts stores, as well as museums, zoos, aquariums, galleries, national parks and shops at tourist destinations around the world. Our lines are known for their educational and interpretive value and they elicit wonder and personal meaning to customers who often become repeat buyers.  Thus, our lines add collectability to your product mix.

Our Pathfinders Wildlife line indulges your guests’ appreciation and respect for animals. In stunning detail, this line reminds them that from the dawn of time, animals have been our friends, teachers and guides. Pathfinders celebrate the power of this relationship. Each piece is attractively packaged with Interpretive Facts that engage the customer, promoting discovery and appreciation for the wonders of our wildlife. Wildlife that is so iconic to your area is captured in exceptional detail, and customizable designs and logos are now available. 

Our Celtic Art line captures the love of all things Gaelic! These intricately rendered pieces embody the art of the Celtic peoples, rich in intricacy and symbolism. These pieces portray motifs as timeless and enduring as the tradition from which they are inspired. This line has been sold in North America for over 40 years, with steady re-orders and continued interest in the pendants, earrings and broaches, and ornament designs.

With the words “Made in Michigan”, each Touchstone Pottery® jewelry display illustrates our commitment to produce American made jewelry that supports our local artists, employees and retailers. And our lines are priced to protect your margin, while still offering your customers a Made-in-the-USA product.


Join us in Denver

The conference and trade show for cooperating associations that work with local, state and national public lands. Click on the picture for more information.

Loch Shiel, Glenfinnan Monument, Scotland

Loch Shiel, Glenfinnan Monument, Scotland


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Death Valley National Park, California

Death Valley National Park, California

Product, Price, Place and Promotion: Marketing Magic for Retailers

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